Salomon XT-6 GTX atmos 'Concrete Jungle'
The third collaboration between atmos and Salomon brings a new exclusive model, the “XT-6 GTX,” dubbed Concrete Jungle. This iconic model, which played a significant role in establishing Salomon’s brand presence, debuted in 2006 as a long-distance trail running shoe. Known for its stylish design, superior cushioning, and durability, it has become a favorite not only for outdoor activities but also in the fashion world, seamlessly blending into daily urban styles.
For this special edition, atmos drew inspiration from Tokyo, where its flagship store is based, and named the theme Concrete Jungle. The design features a grey gradient, complemented by splatter-style graphics that evoke concrete. The atmos logo adorns the tongue, and the shoe is equipped with waterproof GORE-TEX fabrics, ensuring functionality even in harsh weather conditions.
The campaign’s key visuals feature rapper HIYADAM, renowned for his unique fashion sense and multifaceted talents as a model and musician. The visuals showcase him rocking the Concrete Jungle in Tokyo, exuding coolness. Starting December 7 (Saturday), a one-week video display will run at Shibuya MODI’s OOH.
The atmos-exclusive Salomon XT-6 GTX Concrete Jungle will be available at the atmos flagship store starting December 20 (Friday) at 4PM and it will be on a First come, first served basis. It will also be available online at atmos.ph on December 23 (Monday) at the atmos online store.