Asics

Asics grew from a two-person team to one of the world’s most influential sports brands. Asics was built on the idea of “Anima sana in corpore sano,” a Latin phrase which translates to "a sound mind in a sound body". This philosophy became a legacy that remains an essential part of the brand to this day.

Asics' founder, Kihachiro Onitsuka, believed being active creates a better lifestyle. Onitsuka lived to inspire, support and encourage everyone to embrace an active lifestyle. He wanted his brand to be accessible for all sports consumers ranging from beginners to professionals.