Asics latest collaborative endeavour with HAL STUDIOS DESIGN THINKING shines a light on the industrial makeup of New York City; the steel structures, faded bricks and concrete blocks that quietly hold everything together. The duo explore “The Architecture of Everyday Life” through the dynamic overlays and layered textures of the GEL-NYC 2.0 — the next evolution of the GEL-NYC that landed as part of the 2000s-inspired Sportstyle line-up in 2023. The “Queens ‘94” colourway is inspired by Nas’ Illmatic album, because music is just as vital to the lifeblood of NYC as its architecture.

Asics latest collaborative endeavour with HAL STUDIOS DESIGN THINKING shines a light on the industrial makeup of New York City; the steel structures, faded bricks and concrete blocks that quietly hold everything together. The duo explore “The Architecture of Everyday Life” through the dynamic overlays and layered textures of the GEL-NYC 2.0 — the next evolution of the GEL-NYC that landed as part of the 2000s-inspired Sportstyle line-up in 2023. The “Queens ‘94” colourway is inspired by Nas’ Illmatic album, because music is just as vital to the lifeblood of NYC as its architecture.