BSTN’s 10th anniversary gets its own tribute with a limited edition New Balance 1906 “Grey Matter.” Despite the retailer’s official 2013 launch, the pair also nods to its deeper history stretching back to 2008, when BSTN’s founders first built their reputation selling tees out of car trunks. This collaboration celebrates that journey while cementing the 1906 as a modern classic.

BSTN’s 10th anniversary gets its own tribute with a limited edition New Balance 1906 “Grey Matter.” Despite the retailer’s official 2013 launch, the pair also nods to its deeper history stretching back to 2008, when BSTN’s founders first built their reputation selling tees out of car trunks. This collaboration celebrates that journey while cementing the 1906 as a modern classic.