A triple collaboration between Beautiful People and sneaker scene leaders 'PUMA' and 'atmos'. We introduce a collaboration based on PUMA's flagship model, 'SPEEDCAT OG', incorporating Beautiful People's important manufacturing concept, 'HOUSE CODE'.
HOUSE CODE
A general term for Beautiful People's unique pattern-making and design methods, born from free thinking unbound by conventional ideas. Constantly proposing new values to the fundamental concept of wearing clothes.
"NOTHING-TO-HIDE"
Nothing to hide. Revealing the structure, internal components, and things invisible to the eye that no one has been aware of.
A unique design with nothing to hide The "Speedcat OG" was born from the original racing shoes worn by motorsport drivers from the 1980s to the 1990s. This collaboration model, incorporating the product theme "NOTHING-TO-HIDE," features an upper and sole made of transparent material.
This new perspective, distinct from the inside-out design, offers more than just transparency thanks to the overlaid mesh material. Behind the outward design lie structural lines, stitches, and core materials that are normally hidden.
From the outside, you can see the toe, which is switched with two stitches, and the iconic streamlined formstrip.
Behind these, however, are zigzag stitches that join the fabrics together.
Furthermore, inside the outer upper material, there are core materials that maintain the form. By revealing these structural lines and core materials that are normally hidden from view, the design achieves a sense of unease.
Additionally, iconic design points such as the cat logo on the toe and the brand logos of the two companies are deliberately placed on the inner layer, adding a playful, rebellious touch that is characteristic of Beautiful People.
